Client
National Parks Board (NParks)​
Campaign
Walk on The Wild Side​
Roles Performed
Creative Director, Content Strategist, Designer
National Parks Board is dedicated to transforming Singapore into a City in Nature. With the goal to increase awareness and understanding of the eco-system we are living in and the impact we have on the environment, our team came up with some quirky ideas to help instill appropriate wildlife behaviours amongst Gen Zs.
Empathy
Educate our audience through the eyes of the animals
Impact
Highlight the impact our audience are making & can make for the wildlife
Immerse
Invite our audience to immerse themselves in the lives of the animals we coexist with
See your impact, Speak to impact
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A play on "Monkey see, Monkey do"​
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Highlights the impact that our audience is making even though they might not see it. From there, push them to make an even greater impact through advocacy.
What's Your Singaporean Spirit Animal?
Meet our animal personalities! Our personality quiz allow users to better relate to the wildlife through identifying common traits. PS: Look out for your very own animal buddy who complements your personality too!
Social Media Activations – Infographics, Filters, Content Series
Here's how we speak our audience's language on our social platforms – a fun and quirky take on edutainment!
Out-of-Home Activations & PR
A full blown PR event, in partnership with Foodpanda, in town with bus stop advertisements plastered around Singapore, there's no way you can miss us!​ What time is it? It's time to dress up and spice things up! Online personalities our audience love will receive a PR kit filled with items which represent their very own animal personality. The jack in a box themed kit is full of surprises and a miniature home of their animal personalities, bringing Animal Crossing to life.
