Client
SAPPE PCL Mogu Mogu
Campaign
Sip, Chew, Feel
Roles Performed
Account Manager, Content Strategist, Content Creator
SAPPE, a leading innovator in Thailand’s beverage industry, has made its mark with Mogu Mogu, its top-selling brand. More than just a drink, Mogu Mogu embodies a spirit of unapologetic curiosity, turning every sip and chew into a fun, unexpected experience.
To bring this playful energy to life, Mogu Mogu teamed up with one of the hottest K-pop boy groups, Seventeen, in a dynamic campaign designed to resonate with youths who crave excitement and spontaneity. Together, they celebrate a world where curiosity knows no bounds—one bite at a time
1,023,882
Total impressions across Instagram posts
29,682
Average users reached on Instagram
21.1%
Average engagement rate on Instagram
Content Pillars
To capture the vibrant spirit of Gen Z, Mogu Mogu’s campaign is built on diverse content pillars that showcase the brand’s unapologetic personality. These pillars include trendjacking content that keeps up with the latest buzz, SEVENTEEN-related content to excite fans, and Always-On content that ensures continuous engagement. This variety not only keeps the brand dynamic and relevant but also encourages interaction, with mini-games and shareable moments designed to amplify engagement.
Manifesting SVT
Tapping into the viral “manifesting” trend on TikTok, the posts feature each SEVENTEEN member, with a thematic cover frame encouraging users to swipe.
SVT Crossword Puzzle
Showcasing the unique connection between each flavour and its corresponding SEVENTEEN members in an interactive manner by including fun facts.
Festive Greetings
A playful Lunar New Year greeting for by tapping into Gen Z’s love for astrology and personalisation. Here's your Mogu Mogu flavour based on your zodiac!
Festive Greetings
Valentine’s Day cards that fans can send to their friends and loved ones. The cards will feature witty puns inspired by Mogu Mogu and its various flavours.
Evergreen
Timeless, lighthearted content designed to bring a smile to our audience’s faces while showcasing the brand’s playful personality through humour.
Trendjacking
Keeping Mogu Mogu at the heart of what’s trending, seamlessly blending the brand’s playful personality with the latest internet buzz.